Beginner Digital Marketing Foundations
Understand how digital marketing works end to end: audiences, channels, funnels, goals and budgets, so…
Browse the catalog and find the right course for you.
Beginner Understand how digital marketing works end to end: audiences, channels, funnels, goals and budgets, so…
Beginner Learn how search engines crawl, index and rank pages, and how to earn visibility the…
Intermediate Find the words your customers actually use, judge intent and difficulty, and map topics to…
Advanced Master crawling and indexing controls, site architecture, canonicals, redirects, sitemaps, structured data, speed and international…
Intermediate Get found by nearby customers: Google Business Profile, local ranking factors, reviews, citations and local…
Intermediate Plan, create, distribute and measure content that attracts the right audience and moves them toward…
Beginner Choose the right platforms, build content pillars, grow an engaged community, work with creators ethically…
Intermediate Build a permission-based list, write emails people want, automate key journeys, land in the inbox…
Intermediate Plan, launch and optimise search and social ad campaigns: keywords, match types, Quality Score, bidding,…
Intermediate Set up trustworthy tracking, tag campaigns with UTMs, read the reports that matter, understand attribution…