Digital Marketing Foundations

Understand how digital marketing works end to end: audiences, channels, funnels, goals and budgets, so every later course has a place to fit.

A Beginner course for adult learners. Each of the 9 lessons explains one topic clearly, gives worked examples you can copy and adapt, lists key takeaways, sets a practical exercise and ends with a 5-question quiz that explains every answer.

What you will learn

1. What Digital Marketing Is (and Isn’t)
2. Know Your Audience: Personas and Jobs to Be Done
3. Positioning and the Value Proposition
4. The Customer Journey and the Marketing Funnel
5. Setting SMART Goals and KPIs
6. Choosing Channels and Building a Marketing Mix
7. Websites and Landing Pages That Convert
8. Budgeting and Unit Economics
9. Ethics, Privacy and Building a 90-Day Plan

Lessons take about 20 minutes. Pass every quiz to earn your certificate of completion. All advice follows search engine and platform guidelines: no shortcuts, link schemes or spam tactics.