Analytics and Measurement

Set up trustworthy tracking, tag campaigns with UTMs, read the reports that matter, understand attribution and build dashboards that drive decisions.

A Intermediate course for adult learners. Each of the 9 lessons explains one topic clearly, gives worked examples you can copy and adapt, lists key takeaways, sets a practical exercise and ends with a 5-question quiz that explains every answer.

What you will learn

1. Measurement Planning
2. How Web Analytics Works
3. UTM Parameters and Campaign Tracking
4. Events, Conversions and Tag Management
5. Reading Acquisition Reports
6. Behaviour, Funnels and Content Performance
7. Attribution
8. Dashboards and Reporting
9. Experimentation and Data-Driven Decisions

Lessons take about 20 minutes. Pass every quiz to earn your certificate of completion. All advice follows search engine and platform guidelines: no shortcuts, link schemes or spam tactics.