Complete Marketing & SEO Path
All 10 courses in the academy, from foundations to analytics.
- 10 courses included
- 90 total lessons
- Certificates of completion
- Access on any device
- Structured learning path
Understand how digital marketing works end to end: audiences, channels, funnels, goals and budgets, so every later course has a…
Learn how search engines crawl, index and rank pages, and how to earn visibility the right way by following Google…
Find the words your customers actually use, judge intent and difficulty, and map topics to pages so every page has…
Master crawling and indexing controls, site architecture, canonicals, redirects, sitemaps, structured data, speed and international SEO.
Get found by nearby customers: Google Business Profile, local ranking factors, reviews, citations and local landing pages done by the…
Plan, create, distribute and measure content that attracts the right audience and moves them toward becoming customers.
Choose the right platforms, build content pillars, grow an engaged community, work with creators ethically and measure what matters.
Build a permission-based list, write emails people want, automate key journeys, land in the inbox and measure real results.
Plan, launch and optimise search and social ad campaigns: keywords, match types, Quality Score, bidding, tracking and budgets.
Set up trustworthy tracking, tag campaigns with UTMs, read the reports that matter, understand attribution and build dashboards that drive…
All 10 courses in the academy, from foundations to analytics. Take the courses in the recommended order below: one payment, no subscription.
Included courses
- Digital Marketing Foundations
- SEO Fundamentals
- Keyword Research and Search Intent
- On-Page and Technical SEO
- Local SEO
- Content Marketing
- Social Media Marketing
- Email Marketing
- Paid Advertising Basics
- Analytics and Measurement
Every course includes worked examples, practical exercises, quizzes and a certificate of completion.