007AJ Digital Marketing & SEO Academy

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Module 1: What Digital Marketing Is (and Isn't), Know Your Audience: Personas and Jobs to Be Done…

What Digital Marketing Is (and Isn't) 18 min
Know Your Audience: Personas and Jobs to Be Done 🔒 20 min
Positioning and the Value Proposition 🔒 20 min

Module 2: The Customer Journey and the Marketing Funnel, Setting SMART Goals and KPIs…

The Customer Journey and the Marketing Funnel 🔒 20 min
Setting SMART Goals and KPIs 🔒 22 min
Choosing Channels and Building a Marketing Mix 🔒 20 min

Module 3: Websites and Landing Pages That Convert, Budgeting and Unit Economics…

Websites and Landing Pages That Convert 🔒 22 min
Budgeting and Unit Economics 🔒 22 min
Ethics, Privacy and Building a 90-Day Plan 🔒 20 min

The Customer Journey and the Marketing Funnel

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