007AJ Digital Marketing & SEO Academy

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Module 1: Measurement Planning, How Web Analytics Works…

Measurement Planning 18 min
How Web Analytics Works 🔒 20 min
UTM Parameters and Campaign Tracking 🔒 20 min

Module 2: Events, Conversions and Tag Management, Reading Acquisition Reports…

Events, Conversions and Tag Management 🔒 22 min
Reading Acquisition Reports 🔒 20 min
Behaviour, Funnels and Content Performance 🔒 20 min

Module 3: Attribution, Dashboards and Reporting…

Attribution 🔒 22 min
Dashboards and Reporting 🔒 20 min
Experimentation and Data-Driven Decisions 🔒 22 min

UTM Parameters and Campaign Tracking

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