007AJ Digital Marketing & SEO Academy

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Module 1: How Online Advertising Works, Search Ads: Keywords and Match Types…

How Online Advertising Works 18 min
Search Ads: Keywords and Match Types 🔒 22 min
Writing Ads and Using Assets 🔒 20 min

Module 2: Quality Score and Ad Rank, Bidding Strategies and Budgets…

Quality Score and Ad Rank 🔒 20 min
Bidding Strategies and Budgets 🔒 22 min
Targeting, Audiences and Retargeting 🔒 20 min

Module 3: Conversion Tracking for Ads, Landing Pages for Paid Traffic…

Conversion Tracking for Ads 🔒 22 min
Landing Pages for Paid Traffic 🔒 20 min
Optimising and Scaling Campaigns 🔒 22 min

Targeting, Audiences and Retargeting

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