Social Media Marketing

Choose the right platforms, build content pillars, grow an engaged community, work with creators ethically and measure what matters.

A Beginner course for adult learners. Each of the 9 lessons explains one topic clearly, gives worked examples you can copy and adapt, lists key takeaways, sets a practical exercise and ends with a 5-question quiz that explains every answer.

What you will learn

1. Social Media Strategy
2. Choosing Platforms
3. Content Pillars and Formats for Social
4. Planning, Scheduling and Workflow
5. Community Management and Engagement
6. Creators, Influencers and Disclosure
7. Social Advertising Basics
8. Social Media Analytics
9. Social Customer Care and Crisis Handling

Lessons take about 20 minutes. Pass every quiz to earn your certificate of completion. All advice follows search engine and platform guidelines: no shortcuts, link schemes or spam tactics.