Content Marketing

Plan, create, distribute and measure content that attracts the right audience and moves them toward becoming customers.

A Intermediate course for adult learners. Each of the 9 lessons explains one topic clearly, gives worked examples you can copy and adapt, lists key takeaways, sets a practical exercise and ends with a 5-question quiz that explains every answer.

What you will learn

1. Content Strategy Basics
2. Topic Ideation and Pillar Content
3. Formats and Choosing the Right One
4. Writing for the Web
5. Editorial Calendar and Workflow
6. Distribution and Promotion
7. Lead Magnets and Content Conversion
8. Content Audits and Refreshes
9. Measuring Content ROI

Lessons take about 20 minutes. Pass every quiz to earn your certificate of completion. All advice follows search engine and platform guidelines: no shortcuts, link schemes or spam tactics.