Local SEO

Get found by nearby customers: Google Business Profile, local ranking factors, reviews, citations and local landing pages done by the rules.

A Intermediate course for adult learners. Each of the 9 lessons explains one topic clearly, gives worked examples you can copy and adapt, lists key takeaways, sets a practical exercise and ends with a 5-question quiz that explains every answer.

What you will learn

1. How Local Search Works
2. Setting Up Google Business Profile Correctly
3. Optimising and Managing Your Profile
4. Reviews: Earning and Responding the Right Way
5. NAP Consistency and Local Citations
6. Local Landing Pages and On-Site Signals
7. Local Content and Community Links
8. Measuring Local SEO
9. Multi-Location and Service-Area Strategy

Lessons take about 20 minutes. Pass every quiz to earn your certificate of completion. All advice follows search engine and platform guidelines: no shortcuts, link schemes or spam tactics.