Keyword Research and Search Intent

Find the words your customers actually use, judge intent and difficulty, and map topics to pages so every page has a clear job.

A Intermediate course for adult learners. Each of the 9 lessons explains one topic clearly, gives worked examples you can copy and adapt, lists key takeaways, sets a practical exercise and ends with a 5-question quiz that explains every answer.

What you will learn

1. What Keyword Research Is For
2. Finding Keyword Ideas
3. Classifying Intent and Funnel Stage
4. Judging Difficulty and Opportunity
5. Keyword Clustering
6. Mapping Keywords to Pages
7. Researching Questions and Content Gaps
8. Local and Niche Keyword Research
9. Building and Maintaining a Keyword Strategy

Lessons take about 20 minutes. Pass every quiz to earn your certificate of completion. All advice follows search engine and platform guidelines: no shortcuts, link schemes or spam tactics.