SEO Fundamentals

Learn how search engines crawl, index and rank pages, and how to earn visibility the right way by following Google Search Essentials.

A Beginner course for adult learners. Each of the 9 lessons explains one topic clearly, gives worked examples you can copy and adapt, lists key takeaways, sets a practical exercise and ends with a 5-question quiz that explains every answer.

What you will learn

1. How Search Engines Work: Crawl, Index, Rank
2. Google Search Essentials and Spam Policies
3. Search Intent and the Results Page
4. Helpful, People-First Content and E-E-A-T
5. Titles, Meta Descriptions and Headings
6. Links: Internal Linking and Earning Backlinks
7. Mobile-First and Page Experience
8. Google Search Console Essentials
9. Your First SEO Audit and Action Plan

Lessons take about 20 minutes. Pass every quiz to earn your certificate of completion. All advice follows search engine and platform guidelines: no shortcuts, link schemes or spam tactics.